Its not just a matter of the way they treat us, there is also the way they treat others particularly the teams in red, so favourably, either by glorifying them or by turning a blind eye to stuff like the hacking by clubs and people connected to them.
I watched Panorama the other night and some of the shady practices of Standard Chartered Bank being detailed in more mainstream media has also been largely ignored. That bank is extremely dodgy but made a good investment sponsoring Liverpool as they will not get mass media criticism while connected to them.