It’s not controlled once it’s turned on and then it’s not always accurate.Sorry mate, but what you've written makes no sense to me.
Surely it's irrelevant that the technology/software has been bought in, its usage isn't still controlled by EA sports during a game is it (?), it's not implementation by them it's simply their product.
Is there no differentiation between home and away teams on FIFA in respects to the noises heard when playing the game? Is it deafening cheering whoever scores? Do you just hear wall-to-wall booing if any player is sent off? Or are these noises in the game dependant upon whether it's the home team who scores/has a man sent off?
You get loud cheering as if someone has scored when they miss. You get no cheering when home teams score. Sometimes Bluemoon is just on repeat for 90 mins, sometimes it’s not. Sometimes there’s booing at a perfectly normal substitute.
The software they use is supposed to have some level of AI to reflect the game but it doesn’t always happen, all BT and Sky have done is buy it and pressed play for when Liverpool are playing Spurs away, after then it’s out of their control.
I am a fully paid up member of the bias brigade, I just don’t think this is an example of it.