PannickAtTheDisco
Well-Known Member
Other than the slots and staff there isn't much left of the business to salvage, the planes were sold and leased back long ago. The only profitable arm is the engineering/maintenance part of the business but I believe that is a separate entity and will continue.
This has been coming for a long time, short haul is easier and cheaper but it is never going to work if you can't compete on price. The final nail was crashing their long haul business in favour of short haul at a time when people started to avoid places like Egypt and Turkey in favour of going further afield to Mexico etc.
yhp, Thomas Cook and Thomson went longer haul and sewed that market up outside of Heathrow and Gatwick. Easyjet and Ryanair sewed up short-haul and made their inroads by undercutting traditional national airlines and now have a large presence in point to point within Europe. Jet2 are predominantly short-haul but now have an interesting position as they start competing more in Ryanair and Easyjet strongholds. Nowhere left really for Monarch to secure a reliable market.