My husband needs your support.

Signed 13,980.

Awful and tragic event that shouldn't happen in a so called civilised and forward thinking country.

I've gambled for as long as I can remember, whether it's a pound a corner playing pool with mates or literally putting hundreds on Celtic to beat Dunfermline in an attempt to win back the £100 I've lost on bets I'd had earlier that weekend.

I no longer bet like that but I know full well that the potential for me to bet like that is there and how dangerous it is.

I do still have a bet, at a level I enjoy and with money that has zero impact on my families wellbeing but the level of advertising we see relating to betting is completely out of control and needs to be addressed.

I believe that everyone who enjoys a bet is vulnerable to the tactics used by the gambling industry and they and it come in many many guises.

Advertising in general in my opinion needs addressing but gambling in particular is advertised in a way where you'd think it brings people together, it brings un rivalled moments of joy and excitement but the truth is that it can divide and bring long lived periods of shame and guilt and long term money problems. Kids see these adverts too.

Thanks to the OP for sharing and I hope Lukeslaw gets through.
 
The government have responded, and I have to say it appears they are actually going to do something. Well done.



The Government is looking at gambling advertising, including marketing and inducements, in our Gambling Act Review. We will set out any proposals for reform in a White Paper by the end of the year.
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Ministers are aware of the tragic circumstances surrounding the death of Mr Luke Ashton and extend their sympathy to his family and friends.
The Government has a clear vision for the gambling sector and wants all those who choose to gamble in Great Britain to be able to do so in a safe way. The UK Advertising Codes make clear that all gambling advertising and marketing must be socially responsible, with particular regard to the need to protect children and other vulnerable persons from being harmed or exploited, and its content must not encourage irresponsible gambling behaviour. While the Advertising Standards Authority is responsible for enforcing rules on the content and placement of gambling advertising, the independent regulator, the Gambling Commission, requires compliance with these codes as a licence condition and breaches of the codes can result in enforcement action against an operator.
The Government is reviewing the Gambling Act 2005 to ensure it is fit for the digital age. The Review was launched on 8 December 2020 with a wide-ranging Call for Evidence, which closed on 31 March. We received c.16,000 submissions from a range of stakeholders and members of the public, including individuals and organisations who represent people with lived experience of gambling harms.
As part of the broad scope of the Review, we are looking closely at issues around gambling advertising, including evidence on the impacts of licensed operators being able to make promotional offers and the types of incentives they are allowed to provide. We are committed to undertaking a thorough, evidence-led review and are carefully considering the submissions we received. We aim to set out our conclusions and proposals for reform in a white paper by the end of this year.
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