As others have said, excellent article.
It was interesting that the day after the Aston Villa match Sky Sports News interviewed a former Villa player (I'm sorry I can't remember his name) and asked his thoughts on how Villa could encourage the stay away supporters back to the ground. His solution? Villa should go out and spend 10's of millions on a mega star. Of course he didn't actually know which 'mega star' might wish to fuck up a promising career with a major club chasing honours to join a team managed by Lambert and Keane and throw themselves into a relegation dog fight without a thought for their own future prospects. Neither did he have any idea where the finances to support this revolutionary theory may come from. It obviously didn't occur to him that ultimately the Villa fans would end up paying for the guy earning 150k a week who never wanted to be there in the first place and that it would inevitably set the club back years. They really do live on another planet, I believe it's called "Planet Me"