City currently have a situation where a number of season ticket holders pick and choose their games.
This leads to games which have sold out featuring a number of empty seats throughout the stadium.
People will always miss games through illness, work, holidays & family issues etc, but since we became more successful there have been quite a few fans who have bought a season ticket with the intention of only going to the big games.
Is that what a season ticket is for? It seemingly never happened as much when we were shit. I've been watching a few season reviews from the early days of the Etihad and in the big sold out games there were less empty seats than there is now. Even back watching matches from 09/10, 10/11, 11/12 it seemed to be less of an issue.
The club tried to fix this with an official ticket exchange. Tbh it has not been the best advertised system in the world, with some fans thinking you still need to be Platinum to use it and I've not once heard or seen it demonstrated on the stadium's big screens.
I know people who can't afford a season ticket and have tried to get tickets late on for games only to find them sold out but then watched on the TV and seen many spots available.
Is there a solution?
What about having a 'Top 6 match ticket'? You get the same seat for matches against the top 6 clubs (not including us obviously) of last season. This would be aimed at fans who want to guarantee seats for the big games and seemingly aren't too interested if we're playing West Brom at home. This could potentially free up seats for new season ticket holders or just fans who can make the odd game.
Wouldn't really ever want us to go down the path of booting out people who don't come. They've parted with their money after all, but maybe they could part with their money on a top 6 ticket instead.