New Kit Deal - Under Armour?

[fbloke]

Utter nonsense. If the figures stack up they will snap our hands off.

Oh OK, I will just ignore what a senior European key account manager for Adidas told me then. I'm so glad you put me right.

 

[Bruun]

As soon as we sell as many shirts as the big boys you mean.. because there´s no chance that our 342k shirts p.a will get a similar deal as Uniteds 1.75m or Chelseas 899k shirts sold.

But the main thing is not sold shirts as such. It's equally as much about the exposure.

 

[Falastur]

But the main thing is not sold shirts as such. It's equally as much about the exposure.

What's the point of exposure for a kit manufacturer if not to sell shirts? No-one is going to buy a Sunderland or Real Madrid or whoever shirt just because they like the way Adidas made the 2017-18 City shirt, and equally you're not going to see Arsenal defect to Adidas just because they really thought that Adidas did a good job on the trim of Middlesbrough's latest offering. Really the vast majority of the exposure kit manufacturers get is via the fans buying the shirts.

 

[GeekinGav]

For those who were wondering whether that mock-up picture was actually leaked by Under Armour...no it wasn't. CityWatch have posted the full graphic which shows that it's just an amateur mock-up done by a guy on twitter called @sebbulba. If you read through his history on his twitter page, he seems to be doing a series of designs right now based on classic kits:

https://twitter.com/Sebbulba

Anyone can do them if they have image software and the templates from www.yellowimages.com

the positive with UA is that they have shown respect to clubs trying to use Club colours in their kits with Spurs, unlike Nike that just pick colours nilly willy.

 

[Falastur]

Anyone can do them if they have image software and the templates from www.yellowimages.com

Yeah, I know. I was just reacting to all the people earlier in the thread getting excited because they thought the images were genuine mock-ups by UA and were proof that the deal must be in the pipeline. In all honesty, right now there's no better than 50-50 chance that the rumour has any substance to it.

 

[otherwise]

Good for base layers...the stuff that nobody can see.

Have you seen the state of the Liverpool kits they've produced. Man, Nike look refined in comparison.

Appreciate the Scouse kit could have been mentioned but I'm not reading 13 pages. Good to get a reminder of the possible drop in Man U kit deal. Adidas may believe they've chosen the wrong team.

They were Warrior, but Warrior has gone back to only Lacrosse and (ice) Hockey so their parent company New Balance took over.

I would be happy if UA were the kit makers for City. They make good stuff and have more dedicated store space for apparel than nike or adidas in sports stores here in Canada.

Of course it would be great if City could get an Umbro quality/style with the money that would come from a bigger company.

 

[Shaelumstash]

What's the point of exposure for a kit manufacturer if not to sell shirts? No-one is going to buy a Sunderland or Real Madrid or whoever shirt just because they like the way Adidas made the 2017-18 City shirt, and equally you're not going to see Arsenal defect to Adidas just because they really thought that Adidas did a good job on the trim of Middlesbrough's latest offering. Really the vast majority of the exposure kit manufacturers get is via the fans buying the shirts.

I don't think that's quite true, mate. How do you think Nike became the biggest sports manufacturer in the world, with the most valuable brand in the sector? It's not because their product is the best quality, it's because they have the best marketing.

Nike is synonymous with winning. It became synonymous with winning because they paid millions to Michael Jordan each year to wear their stuff. Because players like Ronaldo (both of them) Neymar, athletes like Michael Johnson and teams like Brazil and Barcelona have worn their stuff for years.

The quality of a T-shirt from Primark isn't much different to the quality of a T-shirt from Nike. But what's the most Primark could charge for a plain black T-shirt? Probably about £5. How much could Nike charge for the same black T-shirt with a Nike swoosh on it? About £20. So Nike's brand value on that T-shirt is £15.

They've built that brand value by sponsoring the sportsmen and teams mentioned above, because they are all associated with winning / being successful.

Sponsoring City will also play a part in increasing the brand value of Nike. Particularly if we win leagues and Champions Leagues. Our name and colours will become associated with success and so it reinforces the Nike brand image that people who wear it are associated with winning.

Because football is so widely popular all over the world, all of the big sports brands want to be associated with the teams that win. That's why United's deal drops from £75m to £50m if they don't make the CL. Nothing to do with thebamount of units they shift, it's the exposure they can give the adidas brand that affected, not the sale of shirts. Otherwise the drop in payment would be linked to units sold instead of success on the pitch.

 

[Ed68]

Liverpool are new balance mate

Oh yeah...not sure why I thought they were UA but it was early.

 

[Ric]

Yeah, I know. I was just reacting to all the people earlier in the thread getting excited because they thought the images were genuine mock-ups by UA and were proof that the deal must be in the pipeline. In all honesty, right now there's no better than 50-50 chance that the rumour has any substance to it.

There is substance to the rumours, but far from being a done deal. The notion that those kit designs are genuine is absurd.

 

[MeatHunterrr]

I think £40m a year would be market rate for us, though im obviously no expert. £30m at the very least if Spurs are getting £25m a year from Nike.