Where does this idea that “kids prefer the bright coloured kits” come from. Is it based on anything? Seems like a load of shite to me.
I wish it was, mate. I coach kids and nearly all of them demand the bright or strange kits. We just went through a kit selection for next season, where we let the u12 players consult, and we ended up with “Astro Green and Midnight Black” striped shirts.
I’ve had a number of conversations with parents from home (Manchester and Zaragoza), as well as here in the states (Boston and NYC), and they all generally say the same thing: the kids love the away/third kits more than the home kits, much to their chagrin, because they could save money by only buying the home kit every two or three seasons. But, no, the kids want the new shirt every year.
One of our working theories is that there is quite a bit of pressure to be different and attention-getting in general, so the bolder, stranger, even uglier the design, the better.
It extends beyond just football shirts into the clothes and shoes they wear and the sort of interests they tend to have (more and more niche these days).
I know it’s a pretty small sample pool but I can confirm my son loves the brighter kits. Especially the neon ones. He thinks this kit is shit though
Wonder if he would have thought different if the colours were reversed (mainly neon orange with purple sash and accent bits)?