Don't really get the designers of these kits, but im sure there is a reason to it, all it needs to be is a blue kit, no Mad designs, just change the collar and maybe socks design up each season, maybe add a white trim every other season, and most fans will love it and their jobs are easier. Get as creative as they want with third kit and just have a duplicate of the home kit for away in one of the classic colors.
New kit is OK, collar is smart, would be better without the design in arms, not a huge deal anyway