Not sure why people are moaning about the price, ddid you expect them to give it away for free? The kits are more different than I think people give credit for. Last seasons, well I never liked that round neck collar much, this seasons has no white round the collar, and a more 'collar' appearance. Then you have the sleeves. No white rings round last seasons, but there are this, which look good. The overall look of it looks different to, with the indented pinstripes into the material. I'm more than happy about them. Another thing to remember too though, is that no-one has seen the socks and shorts yet, and with the 3 parts worn together it most likely will look completely different to last seasons.
We're trying to be with the big boys, and the big boys know how to make money. Bringing out a kit or 2 every season has been part and parcel of the big clubs for years now and if we want to dine at that top table, we have to use our head and make money the best and easiest way possible, and that is by bringing kits out every season at £45 a time.