Dont get what was this whole circus when Sheffield United as far as I know has owner from Saudia Arabia.
they were generally praised by media as a fresh, new power as prmoted team, playing well, Wilder punching above his height etc.
Wish they would put in a crazy transfer window trying to go for top4/top6 place , the media quickly would turn it into a Saudi sportwashing story with hollow success for them to stay up and finish top 10.
That's pretty much it. If they start threatening some of the self proclaimed big club's positions, then the knives will come out. For now, they are the lovable, plucky, non-threatening underdogs.