NIKE to sell Umbro brand

Discussion in 'General football forum' started by ChicagoBlue, 1 Jun 2012.

  1. ChicagoBlue

    ChicagoBlue

    Joined:
    10 Jan 2009
    Messages:
    8,210
    NIKE selling UMBRO

    THIS is why we are going Nike in 2013!

     
  2. S04

    S04

    Joined:
    7 Sep 2008
    Messages:
    4,494
    Location:
    Abu Dhabi P.O.V
    Nike Inc. (NKE) (NKE), the world’s largest athletic-shoe maker, is selling the Umbro and Cole Haan brands after failing to turn the acquisitions into growth machines.

    <a class="postlink" href="http://www.businessweek.com/news/2012-05-31/nike-s-plan-to-sell-umbro-continues-mixed-record-on-deals" onclick="window.open(this.href);return false;">http://www.businessweek.com/news/2012-0 ... d-on-deals</a>

    So why City are going NIKE is fairly obvious.
     
  3. mansour's tow ropes

    mansour's tow ropes

    Joined:
    16 May 2009
    Messages:
    6,473
    a good example of a failed acquisition, they just didn't have the same motives. umbro seem too focussed on heritage and kit design (which is a good thing), while nike seem to value this less and concentrate on churning out millions of kits
     
  4. kp789

    kp789

    Joined:
    31 Oct 2008
    Messages:
    9,589
    Location:
    Hiding in Zabaleta's 'Man draw'
    Makes sense in a way? Suppose Umbro are no longer independent throughout the ownership by Nike so it has been Nike making the decisions, getting city on board etc.
     
  5. borassic

    borassic

    Joined:
    8 Mar 2007
    Messages:
    5,316
    Location:
    London
    I thought Umbro was doing reasonably well. Especially after the deals with us and New Yor Cosmos.
     
  6. S04

    S04

    Joined:
    7 Sep 2008
    Messages:
    4,494
    Location:
    Abu Dhabi P.O.V
    I guess City was to valuable for Nike to be "left" with Umbro ..
     
  7. Project

    Project

    Joined:
    16 Jul 2007
    Messages:
    8,365
    Erm, it was Nike who set Umbro up to be exactly that. The whole Tailored thing came after. Remember just how dire Umbro gear was and how tarnished a brand it was before the acquisition. Nike did amazing things with Umbro, but have taken the decision that it duplicates their existing Nike Football division. Sad move but I sort of understand it.
     
  8. whp.blue

    whp.blue

    Joined:
    2 Jul 2007
    Messages:
    8,942
    Location:
    blue enclave of woodhouse park
    perhaps we should buy umbro and turn it back into a local company

    we could then use profits for the benifit of the club
     
  9. S04

    S04

    Joined:
    7 Sep 2008
    Messages:
    4,494
    Location:
    Abu Dhabi P.O.V
    It´s a lossmaker..not a moneymaker
     
  10. BoyBlue_1985

    BoyBlue_1985

    Joined:
    14 Nov 2009
    Messages:
    35,694
    Location:
    Dafuq is this shit
    Nike have really turned Umbro around but if they not turning profit over how can a business operate and why would Nike keep them
     

Share This Page