Separate names with a comma.
Discussion in 'General football forum' started by ChicagoBlue, 1 Jun 2012.
NIKE selling UMBRO
THIS is why we are going Nike in 2013!
Nike Inc. (NKE) (NKE), the world’s largest athletic-shoe maker, is selling the Umbro and Cole Haan brands after failing to turn the acquisitions into growth machines.
<a class="postlink" href="http://www.businessweek.com/news/2012-05-31/nike-s-plan-to-sell-umbro-continues-mixed-record-on-deals" onclick="window.open(this.href);return false;">http://www.businessweek.com/news/2012-0 ... d-on-deals</a>
So why City are going NIKE is fairly obvious.
a good example of a failed acquisition, they just didn't have the same motives. umbro seem too focussed on heritage and kit design (which is a good thing), while nike seem to value this less and concentrate on churning out millions of kits
Makes sense in a way? Suppose Umbro are no longer independent throughout the ownership by Nike so it has been Nike making the decisions, getting city on board etc.
I thought Umbro was doing reasonably well. Especially after the deals with us and New Yor Cosmos.
I guess City was to valuable for Nike to be "left" with Umbro ..
Erm, it was Nike who set Umbro up to be exactly that. The whole Tailored thing came after. Remember just how dire Umbro gear was and how tarnished a brand it was before the acquisition. Nike did amazing things with Umbro, but have taken the decision that it duplicates their existing Nike Football division. Sad move but I sort of understand it.
perhaps we should buy umbro and turn it back into a local company
we could then use profits for the benifit of the club
It´s a lossmaker..not a moneymaker
Nike have really turned Umbro around but if they not turning profit over how can a business operate and why would Nike keep them