Don't think that's it, myself. The club might wait till it is closer to opening and ticket sales, for more PR mileage, with any computer generated flyovers etc.
But Sisk, what a chance to promote themselves and their construction through monthly, or evem milestone short video updates. Like, for example, a collage of cable transfer and original pier removal. Like, for example, the quadpods going on top. Or the skybar truss being lifted on one go. Given (afik) they have never done anything anywhere near this scale, it is a PR goldmine, to launch them amongst the few really big contractors.
I'm more than happy with jrb's and others' photos and cp's videos. But I've known builders to really go for it when they've had the chance when doing something that wasn't just your run of the mill. Video montages of modular build for example, the 'rising factory' build, complex infils, even just basic topping out sometimes. PR teams at contractors know how to use them. It makes headlines, even mainstream news and gets their name as builders known.