He is referring to the fact that, one time a long time ago, there was a club whose purpose was seemingly to give everyone a laugh and make even the most hopeless clubs feel better. Thankfully, that is lost in the mists of time and nobody here thinks about that now. Some real old timers even say that club had Alan Ball, George Poyser, and Phil Neal as managers. Personally, I don't believe that, it is just too far fetched; those old codgers have problems with their memory.What exactly do you mean by “the club of Peter Swales”?