We probably didn’t notice back then as the way we consume media is completely different to how we do it now. Not everyone had Sky in the 90s and there wasn’t any rolling 24 hour sports news like they have now, you wanted to read about football you’d have to buy a paper, if you didn’t have any of that it was Match of the day when more often or not we’d always be on last.
You look at what we have now with the explosion of social media platforms, pretty much anyone can set up and start running a page, You Tube channel etc and start pumping out their view of the footballing world. More often than not this is done by rag and dipper supporters. There’s that much content required to fill a platform pretty much any old shite gets published which turns it into a fanzine. You only have to look at Sky sports who employ Melissa Reddy as one of their chief reporters, she came from one of the Liverpool fan channels which shows how amateur Sky are these days.