Since 2009 you would have had to have been living under a rock to now understand that Etihad is an airline operating out of the UAE. I don’t get why there is all the crying that if relatives of Mansour want to use the football club as a vehicle to promote the company, there’s even a few snide jibes happening to Girona now because of their new shirt sponsorship with Etihad.
Arsenal get £10 million less than City to for their Emirates deal, which considering they have never won the champions league or not won a league in 20 years now makes ours look under valued. Even if our Etihad deal was inflated how can United and Liverpool complain? They’ve actually benefitted from it by pointing to City’s Etihad deal and telling Chevrolet, Team Viewer and Standard Charter that they need to pay more than what Etihad do with City.
That part irritated me, he seemed so smug and derisionary, while spouting his bollocks. Comparing Arsenal's stadium deal to City's was always a lazy, shallow comparison that fit the anti-city narrative. They didn't account for the possibility that Arsenal could have sold themselves short and shown themselves to be bad negotiators, not knowing the market, not showing foresight.
Nick was sat saying he knows what the deals are worth, which I suspect is more posturing/bs. When smaller clubs than City, in smaller leagues like
Fenerbahçe in Turkey or Atletico in Madrid in Spain are/were getting twice or more the amount Arsenal are(is it still £3.5m?). You're barking up the wrong tree, using Arsenal as the measuring stick.
The athletic have done a full featured article suggesting many PL football clubs are selling themselves short, compared to stadium deals in other sports. That's an angle City don't even need to use but a valid one. There were articles before that, showing estimates on what PL clubs stadium deals would be worth,
according to US-based consultancy firm Duff & Phelps. They had City's at close to £22m in 2019.
I find it funny how little coverage/interest there is in any deals which would put cold water on the narrative around City's Etihad deal being inflated/controversial. Not just the Fair Market Value range revealed at CAS. Like
United's £64m per season Chevrolet deal for a straight shirt deal.
Their 8 year AON deal worth £180m for training ground and training kit. That would put the training ground at £10-12m per season, depending on how you split it. The press releases described Carrington as state of the art too which I thought was rich, without even comparing it to what Etihad were getting. £64m + £10-12m(£74-76m)would be a comparison that the UK press could have made, if they were so interested how the deals really compared, all the way back as far as 2014 but nobody did.
Barca's Spotify deal, seems to be €280m in total but the press can't seem to make their mind up whether it's over 3 years or 4 years(the Guardian article said it was believed to be 3 years FWIW). 3 years would put it at €93m(£79m) per season. 4 years would put it at €70m(£60m) per season. According to reports on their latest accounts,
they took in €97.6 million from sponsorships in 2022/23. So I'm leaning towards it being £79m per season for just shirt and stadium.
Real's Fly Emirates deal is worth €70(£60m), or up to €77m(€65.6m) with bonuses based on perfromances. That's just a straight shirt deal.