You'd think that football365 would get someone better to advise on these financial issues.The clue is in his status; ex PL CEO - so to pay the mortgage he now desperately needs the red cartel supporters' clicks - nothing more insightful than that - he's prostituted his values and in doing so forever diminished any value he might have :-)
I'm guessing they are paying him.
I struggle to understand what taxes I am paying but I reckon I'd do a better job than Wyness.