The next five to ten years are going to be really important for City in the stands. I don’t think the club are envisioning what’s about to come.
A huge proportion of our season ticket holders are older blokes. Soon they will be getting to the age where they will have to pack it in due to it being too much of a struggle to attend, too unwell to attend or, unfortunately, they die.
Add to that the constant loss of season ticket holders due to price rises.
Add to that the constant loss of season ticket holders due to getting fed up of the sanitised bollocks and influx of tourists at City games.
I know approaching 30 lads who’ve given up their season tickets. I know three more who are thinking about doing so.
Add to that the very expensive individual matchday tickets, especially child tickets, and local fans and local families especially not being able to afford to go.
Add to this the lack of initiatives for local fans, like Liverpool have.
I think the club are, with no long term vision, actively loving all these ‘legacy fans’ dropping away from being season ticket holders so they can sell them as match tickets to tourists and earn more money to go towards their annual targets which allows them to earn their annual bonuses.
But that strategy is slowly ruining our support. Since the treble (or including the Bayern and Madrid home games in the treble season) the amount of tourists in the ground has noticeably increased, same at away games. They add nothing toward the atmosphere. Many aren’t even there to support City: some are just there to take in a game, some are fans of the opposition, some are fans of an opposition player and some are fans of a City player but have no interest in City winning.
This dilution of our support in the stands cannot keep happening.
Add to this that there are no new season tickets for the next generation of local fans, once all these older fans end their attending of City games, and City aren’t as successful on the pitch so attract fewer tourists, who are the club going to fill 62,000 seats with?
I live in Manchester’s Garden City, the city’s largest district (by some distance), in Wythenshawe. Wythenshawe is swarming with City fans yet City are not a presence in the Wythenshawe area… at all! If you are a citizen of Wythenshwee and didn’t have the internet or SkySports/TNT, you wouldn’t know City existed.
City are constantly boasting about where Shauny Wright and Lescott are around the world with the trophies, yet in all the years we’ve been winning trophies now in this era, the trophies have never been to Wythenshawe. You don’t see City in the local schools round here and there seem to be very few CITC initiatives around here (they did some Summer holidays sessions at the Woodhouse Park Lifestyle Centre a few years ago but little else).
These are the kind of areas that City are going to need to rely on in the coming years due to the concentration of City fans in this area, yet they aren’t acting like they understand this. They’re not envisioning the future coming years.
We’ve already seen this season that empty seats are starting to become noticeable. The prices for Boxing Day were so out of touch they were ridiculous. £66-78 for adult tickets, £38-42 for child tickets, that have to be paid for before Christmas, with the game on Boxing Day when there are no trains and you’re relying on local fans? Fucking stupid by the club. At £30 for adults and £15 for kids, a family of four could have attended the other day for £90 as a Christmas family treat… but not in City’s eyes, they’d rather have empty seats.