Questions for the Chairman

Psychedelic Casual said:
Mr al-Mubarak, please can you think about restructuring the prices of tickets?

I said in a survey about ten years ago that I’d stop going if my seasoncard ever went over £650… it’s now at £820 but I’m still there due to my City obsession.

I’d be in that seat if we were a bottom half side, or in the Chanpionship or League 1. I’m a City fan, not a fan of a top club who challenges for and wins trophies, simply a City fan. City just happen to be a top club who challenges for a wins trophies, but that’s not why I’m a fan.
End all this success next year and see City never win another trophy in my lifetime, and I’d still be a match-going City fan.

However, I will not be a match-going City fan if the price of my ticket keeps rising up and up. I’ve already stopped going to away games like I used to, barely get in more than 3-5 away trips a season now (it was only 2 last season at the point fans were unable to go).

Uli Hoenness might be a crook, but he was absolutely spot on when he said the words “the fans are not a cash cow that you can just milk”.
At Bayern München, there are 12,000 budget tickets. And in Germany you get free public transport to the game. I even get free public transport on the same public transport network I use to get to City (the Met) with my match ticket for the Super League Grand Final at Old Trafford every year. Could this be something that is introduced at City?

I’ve seen around two dozen proper Blues fall away from our support over the last decade. Okay, a couple of those have passed away, so a bit different in reason for a few, but the best decade in the club’s history and most of these lads have just felt that they couldn’t justify a £50 or £75 price hike like we’ve seen some seasons, or that the difference over a six year period or so of their seat doubling in price, and they have disappeared from attending. Some were home and away regulars, others were home regulars for many decades. Many were City obsessive like me, but everyone has their breaking point.

A £35 price rise in City’s seasoncards only brings in about an extra £1.4m to the club, but can be the the point where long standing fans hit that breaking point. Is £1.4m worth losing long standing fans?

I think this is bad business by City. It might be good business in that their replacements are bringing in more money to the club, but bad business as City are losing its people.

There’s a new world out there due to Covid. People have seen their employment and money situations change. I think fairer pricing across the whole economy is something that needs to be thought about. City is my third highest outgoing behind rent and food, but neither of those sees the price percentage rises that my seasoncard has seen… some years it’s been as high as 12%! If that happened to my rent I’d move out.

I know it’s a simple solution for someone to tell me “if you can’t afford it, don’t go to City”, but I don’t want to stop going to City!
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Brilliant post!
 
If we ever get back in the ground, fancy finally sorting the bars out in SS L1?

You could start by hiring people who have used a till / even seen a pint before let alone poured one.
 
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