He isn't panicking though, which is a good thing.
He is trying to pick his spot & probably trying to be too precise if anything. He seems to be trying to hit the top corner quite a bit from easyish positions (perhaps he nails it all the time in training).
I often wonder if clubs these days ever get greats from the past, in various positions, to talk with current pros. Last night, we had Henry, Lineker, Shearer & Ian Wright, all pretty much saying how the most important thing, is getting in position to miss, & they don't give a shit about missing in general, but Henry just added that he must tighten up his game a bit, or you lose some of the 'big' games.
But I'm pretty sure all of them would say 'hit the target'. And Lineker would advise him to shoot low.
I'm sure he can do both.
Your comment reminded me of this René Muelensteen thing about showing Ronaldo old videos of United's best goalscorers and showing him that getting it in the net was the only important thing.
“What Cristiano used to do was he always wanted to score the perfect goal a 25 yarder into the top corner. We sat down and I showed him the best goalscorers at United – Cole, Yorke, Solskjaer, Sheringham, Ruud van Nistlerooy.
I wanted him to understand that no matter how you score, you need to have a range of finishing. Not always the same one. That is where we worked on a lot."
"With Mick [Phelan] and Carlos we set about the process of making him aware about his position and making him understand what to do in different positions. We did a lot of work on finishing from different angles.
"I had a format where I divided the penalty area into zones and you think about what to do in each of the different zones - lace kick, chip, inside foot, one touch or two, do you move into a different zone and so on.
"Then you break down the key elements of what makes a good finish. So now he's aware of position, the type of ball coming in, how he's going to receive it and the type of finish.
Ronaldo was educated to create an image of the situation and the desired outcome: “Where am I [position]? Where’s the ball coming from? Where’s the goalkeeper? Where’s the finish?” Meulensteen gave colours to the four corners of the goal. “Cristiano had his back to the goal. He had to shout which colour, green whichever, he was aiming for, so subconsciously working his brain. He knew his target in advance.’’
The drills that Meulensteen did that would seem beneficial to Sterling in particular were the one where he made him learn and practice different types of finish, and the one where he was basically programmed and told him which to use in varying situations in training.
Pep talking about Sterling just needing to improve his finishing reassures me, to speak about it openly makes me think that he's confident it will happen and probably has a plan in place.