Whilst there is a lack of an adequate service provided, there will always be a market for alternative streaming.
It's well documented that, in the UK, to follow football whether it be one team or lots of teams and games, you'd have to pay multiple service providers on monthly or yearly contracts in order to see games legally, and it mounts up. Even then, the broadcasters won't commit to which games or teams they are showing, or when, until relatively close to the game. But they'll demand your money in advance regardless.
Then there is the quality of the product. Maybe it appeals to some, but I'm yet to meet any football fan who will admit to enjoying the childish buffoonery and downright intentional incitement of Carragher, Neville and Richards. The modern football 'programme' isn't what I personally want, it's a lack of insight and info, all about sensationalism and tribalism.
Even then, you can't get the 3 kick offs. Not in the UK. Sky were at my door recently trying to flog their stuff. Special offer was £55 for broadband and TV package, £20 on top for TNT, so £75 a month or £900 for a year. For internet, some TV channels, and some as yet undefined premier league games. And then, best for all, after a year it goes up to £125 per month, so just the £1.5k for the privilege! Oh and don't forget your £150 or so for your TV licence to watch live TV...
And I still don't get what I want. I tried telling the guy, I just want to watch city. Maybe another relevant game now and then if a title chase, but I'm a city fan with two kids, I don't have time to watch a 2 hour circus hyping up Sunderland Vs Wolves, let alone the desire.
So, here we are. I can't buy the product I want to have because I'm in the UK. Not officially anyway. I can buy some of the games, if I have a spare grand an a half for sky, and they'll let me know when they're good and ready which games I've paid for, and when they'll show them. How kind. Then I get that spitty dickhead on my screen telling me his insights which ultimately always add up to how Liverpool would have done it better. Oh, just fantastic, do you take donations too sky?
So they've gone and created the market themselves by cutting up the product and trying to force feed it to us at extortionate prices. It's like buying a new car then having to negotiate the provision of the engine piece by piece. Then at the end they tell you windows are impossible to provide.
I have no objections to paying for a good service. But the service I want doesn't exist in the form I want it, is hugely overpriced for what I would get, and in terms of quality is not the type of analysis and discussion I want to heat or see.
Tell you what sky, offer me a package to access just one game, pick and choose. Oh, you do. It's called now TV and it's only £14.99 per day. Gosh, so if you did show all city's 38 league games then I could access them for the bargain price of £570! Hell, who would be rushing to throw away their season ticket at that price?
The music and video game industry are an example of overcoming piracy effectively. They both made their products accessible via multiple outlets, creating competition as well as increasing users, breaking down barriers to access the product, very commercially in fact, and effectively made it uncompetitive and inconvenient for people to use dodgy sites anymore. Mostly.
Until they stop being so greedy and short sighted, streams and apps will continue to pop up and be used. Because there is a market for them. Because people feel ripped off and thus entitled to take something back.
If the premier league don't want to sell rights to UK broadcast of 3pm Saturday kick offs, then someone somewhere sees money to be made. And if they make it a low enough price to pay, even free, then the premier league can't even argue how much money they've lost. Viva la Reddit streams!