Having worked in Market Research for 30 Years I'm well aware of the issues surrounding the motives and structure of a survey, and also the apathy of the potential audience
You also have to allow for"The Shy Tory Factor" (Google it) to appreciate that some people's private opinions don't always tally with their public personna
Factually, anecdotally and professionally, I can prove that the proportion of City shirts on the school sports fields has increased significantly in the last 15 Years and it's absolutely critical that the cheapest match tickets possible are aimed at this generation.
Different story for cheap seasoncards as they often attract a completely different demographic, who view them as an opportunity to miss the less attractive games and still get good value
Publicly they might give you all the answers you want to hear, but privately their motives are far more selfish
However it's important to recognise that other PL clubs suffer from the same issue
Liverpool only got 47,000 v PSG (59,000 for the Group games) and their forums are jammed with complaints about tourists,.PSG fans in the home end,.and the gradual alienation of their traditional fanbase.