Maybe you misunderstood what I posted, 9/10 a player chooses Barcelona - like De Jong & probably De Ligt. Pep, however, can tip the scales back to move it from 9/10 towards the middle or even in the other direction
And no, Barcelona aren't paying more than any club can - they have something that cannot be bought and this is what draws so many of the biggest players in the world. More so when they are Dutch and come from the Cruyff school. Same school as Pep - now imagine how great that draw was when he was coaching Barcelona?