Season Tickets - 2026/27 | Ticket prices frozen (p9)

[Mike_F]

Perhaps they might widen the criteria later but I agree with you. It does not make sense from a revenue point of view, as it will reduce City's matchday revenue. City are complacent.

Yes. And as many have said on this forum already, matchday revenue losses from allowing more season tickets could surely be covered by increased sponsorship deals as a result of the brand gains coming from a full (or at least fuller) stadium and better atmosphere.

 

[come-on-barney]

Due to the unprecedented number of midweek premier league games this season, I reckon there might be a lot of non local fans that won’t make the 10 game rule. Be interesting to see whether the club enforce it.

 

[Kumpel]

I'm an OAP and my season ticket works out at about £20 per league match. I'm in all the cup schemes. I haven't missed any home games this season. (I've been to about half of the aways too). I understand that they can make more money on a match to match basis from a 'tourist' type fan. Why would they want to make it difficult for me? Or even try to get rid of me to sell my seat for more money. If the stadium isn't selling out for most games, there's room for all of us isn't there?

 

[Cheadle_hulmeBlue]

Yes. And as many have said on this forum already, matchday revenue losses from allowing more season tickets could surely be covered by increased sponsorship deals as a result of the brand gains coming from a full (or at least fuller) stadium and better atmosphere.

Or from the ever increasing corporate sections

 

[Mcfc1.9.8.0]

That offers nothing to those of us who attend every home game though.

Exactly but that’s how they’ll sugar coat the increase.

 

[bernard o'silver]

Prices going up, hospitality announced to those in there for renewals, and prices are up all across. Don't know what % though. Those in Joes and Kits can probably confirm - compared to their last season prices? Here are the prices being quoted for next season:

Joes Hospitality Adult Price - £2,180 per person = 19x Premier League games and 3x Domestic Cup + no food and drinks included

Kits Hospitality Adult Price - £2,394 per person = 19x Premier League games and 3x Domestic Cup + no food and drinks included

So if we get drawn away in all of the domestic cup ties ( unlikely, but possible) the Joes package equates to £115 per game!

 

[1an3]

I suspect I'm gonna fall victim to this 10-game personal attendance policy at the end of this season. Moved to scotland a few years ago, I make as many matches as I can given ko times, other commitments, and always list it on the TE (regretfully) if I cant go, not my fault if the match-day pricing / reduced demand means it doesn't sell. If I list my ST on the exchange and it sells, the club makes more £ from me than if I'd attended... probably more as they might sell it someone who buys a shirt. Anyway..

I thought the messaging has always been that if you don't personally make ten matches, then you wouldn't be able to renew your ST for 26/27.

I noticed yesterday that this page has changed re the 16-game policy https://www.mancity.com/help/articl...43255444?dm_i=4UNC,14XLF,1XHXYQ,5E69S,1,0,0,0

"If you don’t meet the requirement of personally attending at least 10 matches and utilising 16 in total, your seat renewal may be offered as a Flexi Season Ticket."

BUT the Flexi Season ticket ALSO has the 10-game requirement according to... https://www.mancity.com/help/article/what-is-a-flexi-season-ticket-38290594135444

"Flexi Season Ticket Members must purchase and attend a minimum of 10 Premier League matches over the course of the season."

I am confused.

(Edit pasted wrong link)

 

[East Level 2]

Raising prices while adding 7k seats would be insanity considering the current reduced demand.

So very likely to happen given the huge gap between those running the club and reality.
I can see the club ditching the ten attendances rule if a lack of demand from other fans becomes obvious, but they may do it too late to keep the fans they were looking to ditch. - How many other businesses would actively seek to get rid of customers at a time of reduced demand and increased supply?
I can also see a lot of "special offers" in July and August if take up is slow.
The club needs to ditch all the restrictions regarding ticket transfer and buying for other City fans; alienating large numbers of fans for a quick buck is counter-productive. The only restrictions should be for higher risk games where purchase history should be a requirement.

 

[uwerosler28]

The annoying thing about these criteria of going to so many matches is there is no easy way on your account to track progress or see how many more you need to attend. You have to manually work it out which I suspect will end up with people thinking they have just made the cut off but miss counting or forgetting a match they didn't attend. There should be a tracker on page 1 when you log in your ticket account

 

[Citizen of Legoland]

The annoying thing about these criteria of going to so many matches is there is no easy way on your account to track progress or see how many more you need to attend. You have to manually work it out which I suspect will end up with people thinking they have just made the cut off but miss counting or forgetting a match theybdidnt attend. There should be a tracker on page 1 when you log in your ticket account

I mentioned this to them a while back. Even a statement by email every month would be useful.

 

[Marvin.]

Yes. And as many have said on this forum already, matchday revenue losses from allowing more season tickets could surely be covered by increased sponsorship deals as a result of the brand gains coming from a full (or at least fuller) stadium and better atmosphere.

Oft repeated opinion is not self-validating. The picture of dwindling support referred to above is imprecise. What we have is an increased variance in support resulting from a changing supporter base. The data reported shows this: we have a seasoncard membership of 37k and a matchday supporter base of 140k.

Seasoncard holders are now less likely to show for midweek Cup games but by their very nature matchday fans only show for big matches. The result is that City struggle to fill midweek Cup games but might be overwhelmed by big matches. The change in the mean is described as 'variance' and readily understood. An increase in variance is what is exhibited at Manchester City.

A solution would be to increase City's seasoncard base but City do not seem keen. I put this down to ineptitude rather than avarice. The 5th column have it that City are out to destroy its seasoncard base because they want to fill the ground with tourists who pay more. This chimes with cynical feelings but it isn't true. City are more inept than cunning.

Matchday revenue per supporter has probably reached a cap now but the wave of US investment in English clubs is based on potential sale of digital content through the internet to a global fanbase. Football will be sold by streaming content, by clubs, to a global fanbase. Matchday fans will be a stage army designed to provide theatre. Global fans will experience enriched content as if they were sat there in the stand with you. In the short term we will see the acquisition of streaming rights by football clubs. Then they will look to enhance the content so that they can sell an experience. All this is entwined in so called super-clubs and super-leagues, and of course counter regulation by some clubs trying to keep new entrants out. Khaldoon is involved in investment trusts such as the Mubadala Investment Group. This is how they think, and he is not alone. The Premier League is now run and operated by American Capital. City even have a second owner, Silverlake investments. Why are they investing in football? It is because of the reach of sport and the unique bond between fans and clubs that can be monetised. It will be done through merging broadcasting and the matchday experience. City do not care too much about seasoncard and city memberships. What they care about is being top of the tree so that when the economics, legalities and technical standards align, they can do this. See also the City Group.

 

[Mike_F]

Oft repeated opinion is not self-validating. The picture of dwindling support referred to above is imprecise. What we have is an increased variance in support resulting from a changing supporter base. The data reported shows this: we have a seasoncard membership of 37k and a matchday supporter base of 140k.

Seasoncard holders are now less likely to show for midweek Cup games but by their very nature matchday fans only show for big matches. The result is that City struggle to fill midweek Cup games but might be overwhelmed by big matches. The change in the mean is described as 'variance' and readily understood. An increase in variance is what is exhibited at Manchester City.

A solution would be to increase City's seasoncard base but City do not seem keen. I put this down to ineptitude rather than avarice. The 5th column have it that City are out to destroy its seasoncard base because they want to fill the ground with tourists who pay more. This chimes with cynical feelings but it isn't true. City are more inept than cunning.

Matchday revenue per supporter has probably reached a cap now but the wave of US investment in English clubs is based on potential sale of digital content through the internet to a global fanbase. Football will be sold by streaming content, by clubs, to a global fanbase. Matchday fans will be a stage army designed to provide theatre. Global fans will experience enriched content as if they were sat there in the stand with you. In the short term we will see the acquisition of streaming rights by football clubs. Then they will look to enhance the content so that they can sell an experience. All this is entwined in so called super-clubs and super-leagues, and of course counter regulation by some clubs trying to keep new entrants out. Khaldoon is involved in investment trusts such as the Mubadala Investment Group. This is how they think, and he is not alone. The Premier League is now run and operated by American Capital. City even have a second owner, Silverlake investments. Why are they investing in football? It is because of the reach of sport and the unique bond between fans and clubs that can be monetised. It will be done through merging broadcasting and the matchday experience. City do not care too much about seasoncard and city memberships. What they care about is being top of the tree so that when the economics, legalities and technical standards align, they can do this. See also the City Group.

So you don't think the atmosphere would be better and ground fuller next season if there were more season ticket holders?

 

[PragueBlue]

I'm an OAP and my season ticket works out at about £20 per league match. I'm in all the cup schemes. I haven't missed any home games this season. (I've been to about half of the aways too). I understand that they can make more money on a match to match basis from a 'tourist' type fan. Why would they want to make it difficult for me? Or even try to get rid of me to sell my seat for more money. If the stadium isn't selling out for most games, there's room for all of us isn't there?

They don't want to make it more difficult or get rid of you. They may make some decisions that make it more difficult at times but I genuinely don't that that's the aim.

You are also correct that there is room for all of us.

 

[jrb]

I hope there is some creative thinking from the Directors, Executives, and Managers as regards season tickets and match day tickets next season. Because if there isn't there will be a lot more empty seats next season. At the end of the day we all want the Etihad to be full of City fans and sold out as often as possible. An empty seats is a wasted seat, which should have a City fan sat on it, or stood next to it.

 

[WesthoughtonJohn]

Due to the unprecedented number of midweek premier league games this season, I reckon there might be a lot of non local fans that won’t make the 10 game rule. Be interesting to see whether the club enforce it.

Are you honestly expecting they won't with the current disconnect with our core supporter base???
They're just not interested in season tickets - that's why they're not releasing any these days :(

 

[True_Blue69]

I'm an OAP and my season ticket works out at about £20 per league match. I'm in all the cup schemes. I haven't missed any home games this season. (I've been to about half of the aways too). I understand that they can make more money on a match to match basis from a 'tourist' type fan. Why would they want to make it difficult for me? Or even try to get rid of me to sell my seat for more money. If the stadium isn't selling out for most games, there's room for all of us isn't there?

What has happened to make it more difficult? Mine couldn't be easier I have a direct debit set up, the money comes out monthly and it auto-renews. One of the simplest things in my life.

 

[PragueBlue]

I hope there is some creative thinking from the Directors, Executives, and Managers as regards season tickets and match day tickets next season. Because if there isn't there will be a lot more empty seats next season. At the end of the day we all want the Etihad to be full of City fans and sold out as often as possible. An empty seats is a wasted seat, which should have a City fan sat on it, or stood next to it.

It'll be interesting to see what they come up with. I must admit though that I don't get this seemingly recent obsession with empty seats though. It's not like Maine Road, or other stadiums throughout the land, were sold out week-in, week-out.

 

[ninjamonkey]

There should be zero increase and thousands more at the cheaper South Level 3, top half of the tier, pricing of £450.

The new North Stand should have thousands of these at that price available.

Also heavily discounted cup tickets for season ticket holders too.

They won’t do that though. Soriano would rather the ground be 2/3 full and make a fraction more money.

That's Soriano's literal job though. His first priority is to bring as much revenue as possible into the club. It's on somebody else (no idea who or even if there is somebody in this role, if not then i suppose It falls to the chairman) to have the "legacy" fans best interests as their priority and looking at what's best for the club as a whole. Soriano is the money man, can't really criticise him for doing his job.

 

[Corky]

Oft repeated opinion is not self-validating. The picture of dwindling support referred to above is imprecise. What we have is an increased variance in support resulting from a changing supporter base. The data reported shows this: we have a seasoncard membership of 37k and a matchday supporter base of 140k.

Seasoncard holders are now less likely to show for midweek Cup games but by their very nature matchday fans only show for big matches. The result is that City struggle to fill midweek Cup games but might be overwhelmed by big matches. The change in the mean is described as 'variance' and readily understood. An increase in variance is what is exhibited at Manchester City.

A solution would be to increase City's seasoncard base but City do not seem keen. I put this down to ineptitude rather than avarice. The 5th column have it that City are out to destroy its seasoncard base because they want to fill the ground with tourists who pay more. This chimes with cynical feelings but it isn't true. City are more inept than cunning.

Matchday revenue per supporter has probably reached a cap now but the wave of US investment in English clubs is based on potential sale of digital content through the internet to a global fanbase. Football will be sold by streaming content, by clubs, to a global fanbase. Matchday fans will be a stage army designed to provide theatre. Global fans will experience enriched content as if they were sat there in the stand with you. In the short term we will see the acquisition of streaming rights by football clubs. Then they will look to enhance the content so that they can sell an experience. All this is entwined in so called super-clubs and super-leagues, and of course counter regulation by some clubs trying to keep new entrants out. Khaldoon is involved in investment trusts such as the Mubadala Investment Group. This is how they think, and he is not alone. The Premier League is now run and operated by American Capital. City even have a second owner, Silverlake investments. Why are they investing in football? It is because of the reach of sport and the unique bond between fans and clubs that can be monetised. It will be done through merging broadcasting and the matchday experience. City do not care too much about seasoncard and city memberships. What they care about is being top of the tree so that when the economics, legalities and technical standards align, they can do this. See also the City Group.

Silverlake has 72 companies they are investing in and CFG is under 1% of their total invested. They invest in multiple areas, including content and entertainment which CFG is under. They haven't shown a specific interest in football.

 

[Citizen of Legoland]

It'll be interesting to see what they come up with. I must admit though that I don't get this seemingly recent obsession with empty seats though. It's not like Maine Road, or other stadiums throughout the land, were sold out week-in, week-out.

No social media those days. People weren’t trying to be funny or goad rivals 24/7. Empty seats rarely mattered.