The greatest PR the club could achieve would be to reduce prices by £20. That would cost the club less than £1m, even Sky and Talkshite would be forced to mention it and it would generate disproportionate good will amongst the fans. Couple that with a statement along the lines of "in view of the increasing TV deal for football and increasing austerity for our fans, we feel it would be appropriate to reduce the cost of our season tickets..etc". That would also embarrass other money-grabbing clubs like the rags.
Wouldn't happen, of course.