We made a profit of £2.4m last year and the increases are accounting for what like £800k, a million? Even if that is the difference between a profit or not, the club are selling themselves for sponsorship to anyone who asks, they can make the difference there. How many saleable players do we have? They could make the difference there. They could cock about with the TV money again. Or they could just swallow a small loss!The club will notice it though. Without the small increases every year, it would have made a loss, not a small profit.
Prices are increasing everywhere and companies which make huge profits are still putting their prices up. I'm not sure why people expect a clubs like City, with a small profit, to be any different. The club's costs will be increasing significantly too.
I am certainly not in favour of price rises and wish we had been able to freeze prices but I can understand why the club increases them by a small amount each season.
Sadly some people will be priced out but has always been the case no matter what the prices are set at.
It's clearly not going to ruin everything if the club makes a 5 or 6 figure loss, hell we spent years defending worse as part of the plan. Why is the acceptable option to fellow fans to leave the most loyal fans we have out to dry?