It fits in perfectly with the Club's vision of their ideal fan.
Get people parking in the official car park - £10 - it's all the Council's fault, sorry. There's always room and we can always make it bigger.
Get everyone out of the pubs and in early to buy food and drink - £10 a meal, £4 a pint. In the name of security, sorry.
After the match - no point dashing away to sit in the car for half an hour - go and spend your cash in the store or City Square.
If you don't like it, sod off, we'll get some day tripper who spends even more than you in your place. We don't need to change habits for new fans, we can create them. There's always more money to be made as long as we sell out every week.