Yes, it’s all over the US as it is owned (unfotunately) by MillerCoors. It’s not an exceptional beer, especially given the thousands of crafts available now, but it is better than most of the domestic piss water that are draft staples in the states so it is my ‘fallback’ choice. Both Mary D’s and BrewDog serve it as of earlier this year, with it popping up elsewhere in Manchester, as well. I imagine they are pushing out to the UK in general now.
I still think this is to do with a data analytics offering from SAP, though. Perhaps related to player performance assessment or fantasy football, as we are starting to catch up with the US for pay-to-play fantasy competitions (a very big business here, which is tantamount to gambling but still not regulated in the same fashion, making it still a bit of a wild, wild west market, despite recent government investigations and commercial suits).