No word of a lie, a man cycled past me the other day outside my local Tesco. He was in a Dippers' shirt and a baseball cap, one hand on his handle bars and the other wrapped lovingly around a can of Special Brew. He was all over the place, God knows how he didn't fall off. Anyway, he stops outside the entrance and his friend comes out with a few cans of Special Brew, hands him a new can, gets on his bike and they cycle off together. It was magical and would have made a great advert for the product.
Edit: It was about 11am.