I agree, but it's television who pays the piper and calls the tune, increasingly. If you calculate it, if it's a 12.30, 1 pm kick-off, I surmise it's aimed at the China market. If it's 5.30 pm + kick-off, it's aimed at the Americas, and especially North America. Those two areas are where the big bucks are, as far as the satellite companies are concerned.
I deplore it, but we, the match-going supporters, the people who get on trams, buses, into cars and (in my case) onto planes, and pay our money to go through the turnstiles, are less and less taken into account. We are the ones who create the atmosphere, and we saw what empty stadia meant for that during Covid. It was just dead. But there it is.
Ah well, if the 115 mean we get retrograded to the Championship, or even League One — a prospect the whole country seems to be salivating over — we'll be back to 3 pm kick-offs. So there will be at least one advantage. Whether our matches will be televised at all is, of course, a moot point.