From the Aberdeen case study.
Pre-event checks, data & reporting
The back-office also allows Aberdeen’s match-day staff to carry out accurate pre-event checks as well as access details live data in custom formats.
Jamie - “Previously, pre-match checks could take an hour or two on match days. Now it’s a case of 5-10 minutes to fully set the game up. It’s so easy you are almost sitting there wondering if you’ve missed something because it shouldn’t be that simple - but it is”.
David - “The capability for our IT team, Ticketing Team& Match-day Ops team to view relevant data on their own custom dashboards both before and after gates open has been really well received”.
Improved fan experience and flow rates
Aberdeen opened their stadium, and the 2023/24 SPFL campaign with a home televised fixture vs Celtic. A midday kick-off in front at a sell-out crowd.
David - “To see a sell-out crowd on the very first day of the season, with fans using a brand-new system, all inside the stadium before kick-off was fantastic. It’s a testament to how intuitive the user experience is, but also the speed of it too. The fact that there were no queues at all, even in the 10 minutes before kick-off was brilliant”.
Jamie - “To have no queues at evening European fixtures too was great. For away fans that was helped further by the system being able to accommodate imported entitlements used by visiting clubs using their own Mobile App”
Dynamic Screens
Better flow rates and fans gaining easy access were achieved by Aberdeen’s smart utilisation of the dynamic screen assets on every turnstile.
Jamie - “We’ve done a lot of work customising the fan messaging on the screens, which has meant that fans can manage themselves independently. If there is an issue with the ticket, whether it’s wrong stand, wrong entrance, wrong game etc. the screens will let them know, and re-direct them accordingly.”
David - “We are also using the screens to brand different parts of the stadium for every game now. The away end is always specific to our visiting team, we brand all gates in the family section with our family section sponsors and also have the match sponsor on all screens accessing the corporate areas”.
www.teamcard.com
Pre-event checks, data & reporting
The back-office also allows Aberdeen’s match-day staff to carry out accurate pre-event checks as well as access details live data in custom formats.
Jamie - “Previously, pre-match checks could take an hour or two on match days. Now it’s a case of 5-10 minutes to fully set the game up. It’s so easy you are almost sitting there wondering if you’ve missed something because it shouldn’t be that simple - but it is”.
David - “The capability for our IT team, Ticketing Team& Match-day Ops team to view relevant data on their own custom dashboards both before and after gates open has been really well received”.
Improved fan experience and flow rates
Aberdeen opened their stadium, and the 2023/24 SPFL campaign with a home televised fixture vs Celtic. A midday kick-off in front at a sell-out crowd.
David - “To see a sell-out crowd on the very first day of the season, with fans using a brand-new system, all inside the stadium before kick-off was fantastic. It’s a testament to how intuitive the user experience is, but also the speed of it too. The fact that there were no queues at all, even in the 10 minutes before kick-off was brilliant”.
Jamie - “To have no queues at evening European fixtures too was great. For away fans that was helped further by the system being able to accommodate imported entitlements used by visiting clubs using their own Mobile App”
Dynamic Screens
Better flow rates and fans gaining easy access were achieved by Aberdeen’s smart utilisation of the dynamic screen assets on every turnstile.
Jamie - “We’ve done a lot of work customising the fan messaging on the screens, which has meant that fans can manage themselves independently. If there is an issue with the ticket, whether it’s wrong stand, wrong entrance, wrong game etc. the screens will let them know, and re-direct them accordingly.”
David - “We are also using the screens to brand different parts of the stadium for every game now. The away end is always specific to our visiting team, we brand all gates in the family section with our family section sponsors and also have the match sponsor on all screens accessing the corporate areas”.