Dipper-tastic news and perhaps a wake-up call for the Rags ;-)
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Liverpool chairman Martin Broughton has revealed that the Merseyside club looked all over the world for a billionaire owner like Roman Abramovich at Chelsea or Sheikh Mansour at Manchester City, but all to no avail.
The club have instead concluded a deal in principle with New England Sports Ventures although the high court must decide next week whether the proposed sale will go through or not.
However, speaking to ESPNsoccernet Broughton admitted that he had searched the globe but had been unable to find a mega rich investor willing to buy the club.
"We searched the world looking for another owner like the ones at Chelsea and Manchester City. With all of Liverpool's traditions, heritage, history and powerful global brand, I must admit I thought it would be possible to find one,” he explained.
"We hoped for someone who wanted a 'trophy asset', but having scoured the world without finding one, the conclusion is that there are no more Romans [Abramovich] out there.
"Yes, of course, it is disappointing that even a name like Liverpool failed to attract one, so I cannot imagine other club having much luck."
The chairman also hinted that he was a little surprised he couldn’t attract the type of owner he preferred as he believed the lure of a club like Liverpool would have been enough of an enticement.
Sugar daddy | There's only one Sheikh Mansour according to Broughton
“Everyone is aware of how many Premier League clubs there are for sale, but Liverpool is different, at least it should have been different, as it is a global brand compared to some of the other clubs, and for that reason you would have thought it would have appealed to a sugar daddy,” he added.
"But the truth is that there is only one Roman Abramovich, there is only one Sheikh Mansour, because we couldn't find another one.
"With Liverpool, whatever the price to buy it, came a heavy obligation to spend something like £300 million on a new stadium, and £350 million of debt or an obligation to turn that into equity. Liverpool came with some heavy numbers, whereas Abramovich paid very little to gain control of Chelsea.
"So no matter how far and wide we looked there was no evidence of a sugar daddy type around.”
Yet Broughton also sought to reassure the club’s fans, that this was not necessarily a bad thing and that the potential new owners could be a blessing in disguise.
"Perhaps it will end up being to our advantage, when the financial fair play rules apply in 2013, we will have the ideal owners in a way, owners who understand the commercial realities of a running a club and running a sporting team, and how to invest in the team, and produce a winning team,” said Broughton.
"More reality will come in to football, and it is important that our supporters take this aspect on board. Put Manchester City to one side, and how many big money transfers were there this summer? Not that many. Reality is setting in across the board."