Apparently everyone else hated this record, but I have a bit of a different view.
I didn’t love it, but I certainly liked certain tunes, and as an ensemble of pieces I do appreciate it, and even admire it, and I suspect were one to pull together an hour of the best of what is clearly a prolific and talented artist who could not give less of a crap what anyone thinks, I suspect I would find it very listenable indeed. I respect the passing by of the mass market by an artist who could embrace it if he wished for a message (or is it a “puzzle”, as he put it?).
I’ve expressed my view of hip-hop – and lo-fi hip-hop especially – several times before. I was around in the mid/late 80s to hear the Beastie Boys and Public Enemy burst onto the scene (and both produced great records, as did De La Soul and others), but once (rightfully) copyright laws prevented future artists from sampling anything and everything at will for free, hip-hop became very dry for me musically.
But this isn’t purely hip-hop, and it isn’t dry. It’s varied stylistically, and infused with all sorts of found sounds and synth bits as well as the periodic power cord and avant-jazz horn passages, which means song-to-song it isn’t dull. That said, within each song, I didn’t always find the execution to be as varied – at over an hour, with a lot of songs at 4 minutes plus, there’s a droning that wasn’t always appealing (kind of like a hymn in church).
Tune-wise, there were a few that rang my chimes, not the least of which was “ill-im-i”, which pretty much leaves all Soul-Junk’s hip-hop chops on the table. “Judah” was an unexpected surprise – it reminded me of one of my favo(u)rite indy bands, Superchunk, and after several slow walks through some less-than-interesting territory, it’s bracing in a good way. “Pumpfake” is not only a neat little title, but to run the lyrics over a little bit of string chamber music is innovative. Finally, the closer “Pish Posh”, with its bouncy variations, embraces that house/club sound I often enjoy, and pretty much takes the band’s name to heart.
Though proselytizing comes with very clearly defined negative overtones for me, I had no real issue with the religious underpinning (or drive) because the lyrics and rhymes are often clever, quick and non-stop. As with most hip-hop I like, I always want to go back and track the content bit by bit, like poetry, to pick up the puns and quirks. Once again, the context of the way we do things here – with only a week to review – is a drawback as I just didn’t have the time, and the YouTube format and length wasn’t as easily consumable either.
Shorter, tighter, faster – when Soul-Junk hits these marks, this is intriguing and fun, but when it drones, it’s more ignorable, just as Jesus’ parables are more interesting than his sermons. This record could be skinnied down to a higher score, but as is, it’s between a 5 and a 6/10. But on uniqueness alone, I will go 6/10, and save my half a point YouTube docking for the next record not on Spotify. A bold selection and while I’d hoped for a bit better payoff, it’s still worth my time, even if others want to dismiss it (which is okay too).