The Brand Finance Football 50 2015 - City Now 4th - BV UP 57%

[jrb]

Click on the link below for the full PDF report.

Welcome to the 9th annual Brand Finance Football 50, the only study of its kind to analyse and rank football clubs by the value of their brands, providing a deep understanding of the opportunities and challenges facing the industry

http://www.brandfinance.com/images/...the_world_s_most_valuable_football_brands.pdf

 

[George Hannah]

as Adam Smith wisely put it 'money is a matter of belief'

 

[BerkshireBlue]

We really need to improve the shirt and kit sponsorship deal. I read on here a new deal was on the cards, is this still this case?

 

[SilverFox2]

Thanks jrb such a lot of information in that report.

Just spent the last half an hour or so reading through the detail. Will no doubt serve as a reference regarding future posts.

 

[I'm no cynic but...]

I'd just like to get that Brand Rating up to AAA+ from it's present AAA- and then we'll know for sure that we are in a swimmingly good shape.

 

[Tim of the Oak]

We really need to improve the shirt and kit sponsorship deal. I read on here a new deal was on the cards, is this still this case?

Yes but Nike might be holding off new deals for a while as their own brand takes a beating from alleged FIFA and Nike Oregon / Salazar scandals.

Our kit deals won't be comparable with the big hitters on this list until we sell a lot more shirts.

 

[moomba]

Theres a good interview with our Chief Marketing Officer on there. Covers a few things of interest to us and the other clubs in the group.

 

[AnkzCT32]

Manchester United: shirt sponsor $79.9 million per year. Kit manufacturer $126.8 million per year.
Manchester City: shirt sponsor $11.7 million per year. Kit manufacturer $19 million per year. Did I read that right?! :O

 

[blueparrot]

When you look at how far behind we are in shirt and kit sponsorship we compared to the rest of the top ten, you can see how much potential there is for another big jump in growth.

 

[BerkshireBlue]

When you look at how far behind we are in shirt and kit sponsorship we compared to the rest of the top ten, you can see how much potential there is for another big jump in growth.

I've had a quick look at the shirt sale numbers and the article I read (Daily Fail granted) said in 13/14 we sold 300k shirts and then proceeded to have a go at us because we wasn't in the top 12. They then said that the 5 yearly average of our shirt sales was 200k so to me this sounds like a huge jump year on year which the paper obviously ignored. I expect to city will be in the top 10 shirt sales this year.