The Future of Digital Fan Experience

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rowarta

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Apologies if already posted



This video features a conversation between Greg, the CTO of City Football Group, and Santi from VTEX, discussing their partnership and the future of the fan experience in football. Here is a summary of their discussion:

  • Technology's Central Role: Greg emphasizes that technology is essential both on and off the pitch. It's crucial for game performance, talent development, and connecting with fans globally, especially those who can't visit the stadium. [01:46]
  • Fan-Centric Approach: Both Manchester City and VTEX agree on placing the fan at the center of everything. The goal is to enhance the fan experience before, during, and after matches. [03:08]
  • Choosing Technology Partners: Manchester City looks for partners who can help manage the complexity of their growing services (retail, merchandise, tickets, food, entertainment) and deliver a simple, personalized experience for fans. [03:32]
  • VTEX's Role: VTEX was chosen to help unify the fan experience across various touchpoints, particularly in commerce. The aim is to create a seamless journey for fans, whether they're buying tickets, merchandise, or accessing other services. [05:17]
  • Challenges and Solutions: They discuss the technical challenges of a commerce solution during a match, such as handling peak demand (e.g., halftime orders, post-game hotel bookings). The architecture needs to be reliable, fast, scalable, and API-first. [09:09] Data and personalization are key to tailoring experiences. [11:09]
  • Future-Proofing and Innovation: The partnership aims to build a future-proof architecture that allows for continuous innovation and staying ahead in a competitive sports landscape. [13:40] The culture is "we win or we learn," emphasizing continuous improvement. [15:53]
  • VTEX's Differentiators: VTEX sees its success tied to its customers' success. They offer a composable and complete commerce platform, enabling fast go-to-market and scalability across industries. Their global solution helps merchants connect inventory and marketplaces. [17:43]
  • Transforming Commerce: Commerce is moving beyond simple transactions. Expectations are for simple, effortless experiences. Brands need to respond to this by simplifying processes and leveraging data and emerging technologies like AI. [19:35]
  • Evolving Sports Industry: The sports industry, particularly football, has seen enormous growth and is becoming a 365-day-a-year business. This requires constant innovation and high-speed delivery. [22:32]
  • Shared Values: Both organizations emphasize a high-performance culture, public accountability, and a passion for football. [16:09]
  • Symbolic Shirt Swap: The conversation concludes with a traditional football shirt swap, symbolizing the partnership. [26:30] Greg presents the new Manchester City home shirt, and Santi presents a "Rebel Pink" VTEX shirt, representing their bold and different approach. [26:46]
 
forums.bluemoon-mcfc.co.uk

City CTO > Future of Digital Fan Experience

Filmed at Etihad Stadium, this exclusive interview brings together Greg Swimer (CTO, Manchester City) and Santiago Naranjo (CRO, VTEX) to discuss how Manchester City is scaling digital fan engagement through technology and ecommerce. Topics discussed: The digital fan journey Global commerce...
forums.bluemoon-mcfc.co.uk forums.bluemoon-mcfc.co.uk
 
rowarta said:
Apologies if already posted



This video features a conversation between Greg, the CTO of City Football Group, and Santi from VTEX, discussing their partnership and the future of the fan experience in football. Here is a summary of their discussion:

  • Technology's Central Role: Greg emphasizes that technology is essential both on and off the pitch. It's crucial for game performance, talent development, and connecting with fans globally, especially those who can't visit the stadium. [01:46]
  • Fan-Centric Approach: Both Manchester City and VTEX agree on placing the fan at the center of everything. The goal is to enhance the fan experience before, during, and after matches. [03:08]
  • Choosing Technology Partners: Manchester City looks for partners who can help manage the complexity of their growing services (retail, merchandise, tickets, food, entertainment) and deliver a simple, personalized experience for fans. [03:32]
  • VTEX's Role: VTEX was chosen to help unify the fan experience across various touchpoints, particularly in commerce. The aim is to create a seamless journey for fans, whether they're buying tickets, merchandise, or accessing other services. [05:17]
  • Challenges and Solutions: They discuss the technical challenges of a commerce solution during a match, such as handling peak demand (e.g., halftime orders, post-game hotel bookings). The architecture needs to be reliable, fast, scalable, and API-first. [09:09] Data and personalization are key to tailoring experiences. [11:09]
  • Future-Proofing and Innovation: The partnership aims to build a future-proof architecture that allows for continuous innovation and staying ahead in a competitive sports landscape. [13:40] The culture is "we win or we learn," emphasizing continuous improvement. [15:53]
  • VTEX's Differentiators: VTEX sees its success tied to its customers' success. They offer a composable and complete commerce platform, enabling fast go-to-market and scalability across industries. Their global solution helps merchants connect inventory and marketplaces. [17:43]
  • Transforming Commerce: Commerce is moving beyond simple transactions. Expectations are for simple, effortless experiences. Brands need to respond to this by simplifying processes and leveraging data and emerging technologies like AI. [19:35]
  • Evolving Sports Industry: The sports industry, particularly football, has seen enormous growth and is becoming a 365-day-a-year business. This requires constant innovation and high-speed delivery. [22:32]
  • Shared Values: Both organizations emphasize a high-performance culture, public accountability, and a passion for football. [16:09]
  • Symbolic Shirt Swap: The conversation concludes with a traditional football shirt swap, symbolizing the partnership. [26:30] Greg presents the new Manchester City home shirt, and Santi presents a "Rebel Pink" VTEX shirt, representing their bold and different approach. [26:46]
Click to expand...

That's all well and good, but what the fuck does it mean?

Corporate bullshit.
 
NPBlue said:
That's all well and good, but what the fuck does it mean?

Corporate bullshit.
Click to expand...
Sky has the rights to stream about 1/3rd of Premier League games to its UK based customers but it is reaching saturation. City reached the maximum for matchday revenues last season and fans rebelled. Soon broadcasting revenues will max. out because there are only so many games that subscribers will pay for. What if you saw the game from the perspective of someone sat in the away end equipped with a camera and a mic. and the content was delivered through a virtual reality headset so that you see and experience everything that our camera fan in the away end sees and hears?
 
Marvin. said:
Sky has the rights to stream about 1/3rd of Premier League games to its UK based customers but it is reaching saturation. City reached the maximum for matchday revenues last season and fans rebelled. Soon broadcasting revenues will max. out because there are only so many games that subscribers will pay for. What if you saw the game from the perspective of someone sat in the away end equipped with a camera and a mic. and the content was delivered through a virtual reality headset so that you see and experience everything that our camera fan in the away end sees and hears?
Click to expand...
I not sure many want to see a concourse for 70 minutes and 6 pints bring drank which if City picked the wrong fan they would get.

I would do it for them for a price

Take Wolves for example, the day includes coach trip, pub stop, match, half time. Match, coach trip and pub later

I meet all sorts of people, good chats, humour, occasional disagreement, music, sing alongs and they get the bonus of watching me go from sober presenter to pissed up loon.

What’s not to like
 
mayo31 said:
I not sure many want to see a concourse for 70 minutes and 6 pints bring drank which if City picked the wrong fan they would get.

I would do it for them for a price

Take Wolves for example, the day includes coach trip, pub stop, match, half time. Match, coach trip and pub later

I meet all sorts of people, good chats, humour, occasional disagreement, music, sing alongs and they get the bonus of watching me go from sober presenter to pissed up loon.

What’s not to like
Click to expand...
That's the matchday vlog. But I am talking about altering the device so that instead of seeing the content in realtime on a screen you also see it as if you were immersed in it. Like a 3D visual reality game.
 
mayo31 said:
I not sure many want to see a concourse for 70 minutes and 6 pints bring drank which if City picked the wrong fan they would get.

I would do it for them for a price

Take Wolves for example, the day includes coach trip, pub stop, match, half time. Match, coach trip and pub later

I meet all sorts of people, good chats, humour, occasional disagreement, music, sing alongs and they get the bonus of watching me go from sober presenter to pissed up loon.

What’s not to like
Click to expand...
Brilliant mate
 
mayo31 said:
I not sure many want to see a concourse for 70 minutes and 6 pints bring drank which if City picked the wrong fan they would get.

I would do it for them for a price

Take Wolves for example, the day includes coach trip, pub stop, match, half time. Match, coach trip and pub later

I meet all sorts of people, good chats, humour, occasional disagreement, music, sing alongs and they get the bonus of watching me go from sober presenter to pissed up loon.

What’s not to like
Click to expand...
Just 6 pints? You need to leave Middleton a bit earlier.
 
rowarta said:
Apologies if already posted



This video features a conversation between Greg, the CTO of City Football Group, and Santi from VTEX, discussing their partnership and the future of the fan experience in football. Here is a summary of their discussion:

  • Technology's Central Role: Greg emphasizes that technology is essential both on and off the pitch. It's crucial for game performance, talent development, and connecting with fans globally, especially those who can't visit the stadium. [01:46]
  • Fan-Centric Approach: Both Manchester City and VTEX agree on placing the fan at the center of everything. The goal is to enhance the fan experience before, during, and after matches. [03:08]
  • Choosing Technology Partners: Manchester City looks for partners who can help manage the complexity of their growing services (retail, merchandise, tickets, food, entertainment) and deliver a simple, personalized experience for fans. [03:32]
  • VTEX's Role: VTEX was chosen to help unify the fan experience across various touchpoints, particularly in commerce. The aim is to create a seamless journey for fans, whether they're buying tickets, merchandise, or accessing other services. [05:17]
  • Challenges and Solutions: They discuss the technical challenges of a commerce solution during a match, such as handling peak demand (e.g., halftime orders, post-game hotel bookings). The architecture needs to be reliable, fast, scalable, and API-first. [09:09] Data and personalization are key to tailoring experiences. [11:09]
  • Future-Proofing and Innovation: The partnership aims to build a future-proof architecture that allows for continuous innovation and staying ahead in a competitive sports landscape. [13:40] The culture is "we win or we learn," emphasizing continuous improvement. [15:53]
  • VTEX's Differentiators: VTEX sees its success tied to its customers' success. They offer a composable and complete commerce platform, enabling fast go-to-market and scalability across industries. Their global solution helps merchants connect inventory and marketplaces. [17:43]
  • Transforming Commerce: Commerce is moving beyond simple transactions. Expectations are for simple, effortless experiences. Brands need to respond to this by simplifying processes and leveraging data and emerging technologies like AI. [19:35]
  • Evolving Sports Industry: The sports industry, particularly football, has seen enormous growth and is becoming a 365-day-a-year business. This requires constant innovation and high-speed delivery. [22:32]
  • Shared Values: Both organizations emphasize a high-performance culture, public accountability, and a passion for football. [16:09]
  • Symbolic Shirt Swap: The conversation concludes with a traditional football shirt swap, symbolizing the partnership. [26:30] Greg presents the new Manchester City home shirt, and Santi presents a "Rebel Pink" VTEX shirt, representing their bold and different approach. [26:46]
Click to expand...

Shoot me.
 
rowarta said:
Apologies if already posted



This video features a conversation between Greg, the CTO of City Football Group, and Santi from VTEX, discussing their partnership and the future of the fan experience in football. Here is a summary of their discussion:

  • Technology's Central Role: Greg emphasizes that technology is essential both on and off the pitch. It's crucial for game performance, talent development, and connecting with fans globally, especially those who can't visit the stadium. [01:46]
  • Fan-Centric Approach: Both Manchester City and VTEX agree on placing the fan at the center of everything. The goal is to enhance the fan experience before, during, and after matches. [03:08]
  • Choosing Technology Partners: Manchester City looks for partners who can help manage the complexity of their growing services (retail, merchandise, tickets, food, entertainment) and deliver a simple, personalized experience for fans. [03:32]
  • VTEX's Role: VTEX was chosen to help unify the fan experience across various touchpoints, particularly in commerce. The aim is to create a seamless journey for fans, whether they're buying tickets, merchandise, or accessing other services. [05:17]
  • Challenges and Solutions: They discuss the technical challenges of a commerce solution during a match, such as handling peak demand (e.g., halftime orders, post-game hotel bookings). The architecture needs to be reliable, fast, scalable, and API-first. [09:09] Data and personalization are key to tailoring experiences. [11:09]
  • Future-Proofing and Innovation: The partnership aims to build a future-proof architecture that allows for continuous innovation and staying ahead in a competitive sports landscape. [13:40] The culture is "we win or we learn," emphasizing continuous improvement. [15:53]
  • VTEX's Differentiators: VTEX sees its success tied to its customers' success. They offer a composable and complete commerce platform, enabling fast go-to-market and scalability across industries. Their global solution helps merchants connect inventory and marketplaces. [17:43]
  • Transforming Commerce: Commerce is moving beyond simple transactions. Expectations are for simple, effortless experiences. Brands need to respond to this by simplifying processes and leveraging data and emerging technologies like AI. [19:35]
  • Evolving Sports Industry: The sports industry, particularly football, has seen enormous growth and is becoming a 365-day-a-year business. This requires constant innovation and high-speed delivery. [22:32]
  • Shared Values: Both organizations emphasize a high-performance culture, public accountability, and a passion for football. [16:09]
  • Symbolic Shirt Swap: The conversation concludes with a traditional football shirt swap, symbolizing the partnership. [26:30] Greg presents the new Manchester City home shirt, and Santi presents a "Rebel Pink" VTEX shirt, representing their bold and different approach. [26:46]
Click to expand...

Would be happy if they could give us a working TV in ESL3!!
 
All most fans want is

is to get in with no hassle
get a scran or a pint if you fancy some
Watch the game and be enterrained by the play
be able to get home/out for the night without fuss.

Any other guff is designed for those on a day trip tbf
 
Gordyola said:
They stopped it as a few meters away is the real thing
Click to expand...
When you’re finishing your pint, queuing for food, waiting for your daughter to go for a piss. It would be good to have the match on the screens. We had it when we first moved to the Etihad. In fact during that infamous Stuart Pearce season I spent as much time on the concourse as I did in the stands.
 
Marvin. said:
Sky has the rights to stream about 1/3rd of Premier League games to its UK based customers but it is reaching saturation. City reached the maximum for matchday revenues last season and fans rebelled. Soon broadcasting revenues will max. out because there are only so many games that subscribers will pay for. What if you saw the game from the perspective of someone sat in the away end equipped with a camera and a mic. and the content was delivered through a virtual reality headset so that you see and experience everything that our camera fan in the away end sees and hears?
Click to expand...
If that's what it's about, then I have absolutely zero interest in it.

I remember when 3D TV's came out and failed to go mainstream because you had to wear the special spectacles all the time, which was a hindrance and major nuisance in the way most people watch TV.

I can see this being of interest in a 'Let's try it out for a few minutes' kind of experience, but sitting at home with a head set on for the duration of a match? No, I don't think so, for the same reason 3D TV failed.

Why would anyone do that when the normal view of a game on TV will be better and you can interact with your surroundings and the people around you in the usual manner.

As they say in Dragons Den, 'I wont be investing, and I'm out'.
 
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