M18CTID
Well-Known Member
Or the 500,000 bookings are all paying £10 each less than it costs TC to be profitable. If customers demand cheap fares/hotels and TC run at a loss, no amount of forward bookings will make them profitable.
Sometimes as a business you just have to hold your nerve and put your prices up. We all want something for next to nothing and I'm the world's biggest tight arse when it comes to holidays, but TC weren't doing themselves any favours by massively under-cutting competitors, and if they'd increased their prices but were still competitive many people (including me) would've still booked with them if we saw a holiday we liked.