marco
Well-Known Member
they employ evaluation companys which will give them a reasonable cost and if its not in the boundries of that then its deemed unreasonableHow can UEFA decide what is and what is not fair value in any sponsorship deal. That is surely upto the company concerned as to how much they want to pay any sponsorship deal. If I run a company (which I don't) decide I want to pay MCFC £100 million year for the name of my company to be put on the shirts that is upto me and not some stuff up official in UEFA to tell me that that is not allowed, as that is not fair value for money.