united, like so many leading 'brands' in corporate history, fell into the trap of thinking that their hegemony was uneluctable. That it would simply go on forever, no matter what. A toxic conflation of arrogance and indolence.
If you cast your mind back to 2008, even after the takeover, any suggestion that City could overtake united in any meaningful sense was met with howls of derision, both from their supporters and the wider footballing world, especially the media.
The role of our owners in reversing that state of affairs should not be underestimated, but nor should that of united as an institution. Rather than focus their efforts on thwarting our rise by making themselves better through investing in the playing staff and infrastructure of the club, instead, the club adopted an MO of dismissing our club outright and the threat it posed. Until it was too late. A couple of years ago they woke up to the reality of where they found themselves in relation to us and Chelsea, upon which they went about throwing money about in the fashion of a sailor on shore leave. To use another nautical metaphor they are displaying all the hallmarks of a rudderless ship, without any discernible leadership anywhere to be seen. It really is a thing of beauty.
Like the hare in the fable, by the time they woke up it was already too late to do anything to alter the outcome.
What an appropriate outcome for a club that had become so bloated by its own-self importance. What a wonderful piece of poetic justice for that banner which was used to mock for so many years.
It's what makes our laughter so much more real. Long may it continue.