Have a read of that Guardiola book. The bit about Mourinho and the media when he was Barça coach and Mourinho was Madrid coach. Guardiola doesn't give a shit about what the media says, he uses them for what he needs them for then tosses them to one side. Whereas half of Mourinho's job is trying to be part of the media himself.
Mourinho disrespected FCB, Barcelona the city and Catalonia in one press conference and Guardiola went to see the President simply to say "do not react, in any way at all" because apparently the President was fuming as he'd bitten the bait Mourinho had put out there. But with the continual ignoring of Mourinho by Guardiola it just makes Mourinho half as good at his job because half of his job is being a media mouthpiece.