We're going to have to stop saying 600 million fans...
When’s the parade?
We're going to have to stop saying 600 million fans...
Haven’t these dicks been telling us for years they have 659m fans?
They’ve now got 467m according to this?
Bit of a drop off that.
Must be the allure of all that 6th place glory.
Easy. They asked 54k people in Trafford which team they supported, 1 in 7 said they supported Utd, and then they extrapolated this out to the population of the world and bang, 1.1 billion fans.How do they extrapolate 1bn from 54k surveyed?
That is bollocks..... With Reid we came 5th twice running.Whatever makes them happy, I honestly see them as presently about where we were when Peter Reid was player-manager in the early 90's.
We all "proactively follow" the rags in addition to our favourite team in the hope that they get fucked week in and week out...So, they’ve won f*** all for years, but United’s support has risen by 2/3rds in 7 years.
I personally think it’s all down to Mr Potato Crisps, 1 of their main sponsors.
From the Kantar website.
Kantar survey for Manchester United reveals over a billion fans and followers
Published on: 16 August 2019
As one of the world’s most successful and well known sports teams, Manchester United wanted to better understand and quantify the number of fans and followers they have in order to articulate their position at the forefront of sports brands.
To achieve this, we worked with Manchester United on a global survey to ascertain how many people around the world identify as a fan or follower of the club. The survey was conducted across 39 countries, comprised over 54,000 respondents and took place over the first six months of 2019. It repeats a similar survey conducted in 2012 – also by Kantar – to ensure comparability of approach, methodology and results.
The research results revealed a fan and follower base for Manchester United of 1.1 billion people, comprising 467 million fans and 635 million followers*.
This represents an increase of over 400 million on the similar survey conducted in 2012. The largest increases were in the Asia Pacific region, in particular China, where the number of fans and followers grew from 108 million in 2012 to 253 million today.
Antonio Wanderley, Kantar Global CEO, Sports, comments "As the global appeal of football continues to grow, it is vital for clubs like Manchester United to understand the experience and behaviour of their fans around the world. The scale of this survey is significant, with 74% of the world’s adult population represented across 39 surveyed markets, to give a robust representation of football’s fan base. Using online interviews we statistically extrapolated the global number of fans and followers of Manchester United using a wide range of variables, from TV viewing data and social media usage through to FIFA rankings and GDP metrics."
*‘Fans’ are defined as those who answered survey questions, unprompted, with the answer that Manchester United was their favourite football team in the world. The term ‘follower’ is defined as those individuals who answered survey questions, unprompted, with the answer that Manchester United is a football team that they proactively follow in addition to their favourite football team
I wouldn’t say that Maguire is unproven, but he certainly isn’t world class.
How do they extrapolate 1bn from 54k surveyed?
The World’s population is 7.7billion.
So, United have 1/7th of the World’s population supporting them.
Think about that.
Think of all the other football fans around the World who support their team.
Think of all the people in the World who have no interest in football.
Again. Yet according to United and Kantar, 1/7th of the entire World’s population supports United.
Think about the made up bulls*** and lies United keep on churning out regarding the size of their support.