Went to Dubai a few years back and had to get a connecting flight in Frankfurt.
Rags were playing someone in the CL at the swamp that night.
Me and my lad boarded the flight at last call and every single person bar me and my lad were wearing rag shirts.
They would be half empty every game without the tourists.
1-6 at the swamp......my mate sat in scoreboard end at the game.
Said he was surrounded by hundreds of French school kids.
Told me there were easily 4-5 coach loads of them.....how they get tickets for a game like that?
Tourists get tickets for games like that because the tickets are part of a tour package.
For the last couple of decades Untied have sold thousands of £1 tickets to travel companies to facilitate thousands of actual tourists attending games.
Day 1; Land Heathrow and coach journey to the Cotswolds.
Day 2; tour of Cotswold villages and coach journey to Hotel in Cheshire.
Day 3; a day out at the theatre of hilarity, spend £150 in the club shop, £60 in mouse poo cafe, watch boring game of hoof ball then travel on to the Lake District.
Day 4; Windermere. . etc.
The tour companies get to make money on the almost free tickets and untied hold them to get the coaches in at least a couple of hours before the game so that the captured audience of tourists can all spend a fortune in the club shop and on overpriced dodgy snacks from the mouse poo cafeteria.
It helps untied keep the gate numbers inflated and they make more money off the one-off visits where tourists spend on souvenirs than they would if they had to discount their tickets to fill the gaps with their actual football supporters (who prefer to watch the games on TV and lie to each other about not being able to get a ticket).
It’s not always obvious on TV but sometimes it stands out like a sore thumb because they’ll have a whole section filled with people wearing turbans due to 6 coaches of Sikhs, or a whole section full of Chinese tourists etc.