Sky made them the biggest cash cow in the world so the media fawn all over them.They are the largest manufactured club in the world, in fact I reckon Barcelona are bigger because the media over the last 30 years have taken residence up their arses too.
It's like saying that one direction were the best band in the world and not manufactured shite to sell to the doey eyed gimps who don't know any better.
Largest fan base I would agree, other than that their the laughing stock of world football.
Personally I'm happy with being the best football club in the world and smashing the mard arsed cunts each year.
They have to take a long term view to get back, serious investment in their academy is where to start, they won't because they need jam today to survive, dare I say "not in my lifetime". LGHU