The rags have done it for years: transfers such as Wynn Davies and Tony Coton, but it has reached a crescendo in response to Pep and I’m sure this has played a part in their demise.Seems to me that the problem with obsessing about another club, and making key decisions based on what they are doing, is that you take your eyes of your own club. We've all laughed at their managerial and player signings based on what we (and Ajax) appear to be doing. Every club culture is different from infrastructure to players to fanbase. Unless their executives learn to shed misconceptions about their own club, they'll only ever get it right by accident.