Great response to a question I didn't ask.
I didn't ask why people are addicted, I asked why people are not addressing the underlying factors with their relationship with food. And I acknowledge some people have a natural addiction issue, but that's not most people's cases.
Once that underlying issue is locked in to control/ understand, control of food should be way easier once breaking the habit/ routine of comfort eating.
Let's see if this works for you. A significant reason is that people often lack knowledge about how profoundly our emotions influence our food choices. Society frequently reduces weight management to simply 'eating less' or 'having more willpower,' overlooking the broader picture of emotional triggers, learned behaviours, and even past experiences that can influence our eating habits. People might genuinely not realise their constant cravings or comfort eating come from things like stress, feeling lonely, or past events. Instead, they might think they're failing or lack discipline. Additionally, delving into these deeper issues can be quite challenging and distressing. Often, you need professional help, which can be hard to obtain, too expensive, or something people feel ashamed about, leading many to avoid the self-reflection necessary for real change.
The idea that sorting out your emotional issues makes controlling food 'much easier' sounds good, and there's some truth to it. Understanding and managing these triggers can significantly reduce emotional eating. But it's also a bit more complicated than that. Breaking old habits and routines, even once you understand what is causing them emotionally, requires ongoing effort, learning new ways to cope, and often, adjusting your daily life. Your body's natural 'set point' for weight, combined with the strong pull of ultra-processed foods, can also make things difficult. So, while dealing with the emotional roots is a huge step towards gaining freedom from unhealthy eating patterns, it is frequently a journey of continuous learning and adjusting, rather than just one moment that fixes everything.
So, when we examine why people struggle with their relationship with food, it becomes clear that there is no single reason. For each person, it's a unique blend of how their mind works and feels, along with how their body is naturally built and reacts. This mix is why a 'one size fits all' approach rarely works. Instead, what is truly needed is a personalised approach to dealing with things, with tailored guidance and support that fits the individual's specific needs. This explains why some people might seem to 'knuckle down' and succeed quickly, perhaps because their mix of challenges is less intense or they have stronger coping skills, while others, facing a more complex blend of biological and psychological hurdles, might try their hardest but find themselves struggling again after just a week or a month.
In short, people will succeed more if they enter a long-term program like oviva.com, which brings together diet, coaching, education, psychologists and drugs.
However, before starting a program, the person has to acknowledge that they have an issue and, secondly, that they want to change. Many addicts know they are addicted, but they are happy with the buzz from the addiction and don't want to change. To learn more about change cycles in addiction, Prochaska and DiClemente's Stages of Change model is a good start.