Your favourite beer for with the following...

Rammy Blue said:
Deepest Blue said:
Great scam by InBev (brewers of Stella)

Step 1-Reduce strength of Stella claiming that it helps responsible drinking but don't reduce the price accordingly.

Step 2-Reintroduce the original brew as a new "premium" product at a premium price.

Step 3-Down to the pub to celebrate. Drink anything but plastic UK copies of European drinks.
Click to expand...

Couldn't be more wrong, it's been a very clever marketing ploy by InBev - Stella Black is ten times the drink of normal Stella and tastes absolutely nothing like the normal stuff. Whether or not it's "triple filtered and matured for longer" is obviously open to debate however it has a completely unique taste and imo is well worth the extra quid.

They've quite cleverly not spent a bean promoting it and instead are marketing the Stella 4, letting the Black slowly but surely integrate into boozers.
Click to expand...
My post was jocular and Flippant but I' d bet it's nearer the truth than yours.
 
You must log in or register to reply here.
Unread Posts

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top
✖
  AdBlock Detected
Bluemoon relies on advertising to pay our hosting fees. Please support the site by disabling your ad blocking software to help keep the forum sustainable. Thanks.