Yes I remember this from the mirror The General Motors exec agreed a record shirt sponsor deal with The rags was worth £175million was sacked.You know what pisses me off? City get hounded about a pitiful sponsorship from etihad, because people assumed it was dodgy but no-one cares or even remembers that the guy who signed the Chevrolet sponsership deal with the rags was fired for it.
marketing boss Joel Ewanick was axed hours after it was announced the Chevrolet badge would be emblazoned on the Rags shirts
The agreement will net the Rags £25million a year for seven-years
GM execs were furious when they learned they would be paying £6m a year more than Rags shirt sponsors Aon.