There is a very good article in the Telegraph. It asks why music critics are no longer critical of boring, inane music. It mentions Beyonce and her latest release but importantly it mentions she has 15 million on line followers. You upset them at your peril.
More importantly it mentions how the biggest stars can make or break a music company like the NME, who need interviews from them etc.
In an online age, all media, not just music, follow the clicks and football journalist are no exception. They need the rags and dipper fans and they need the advertising revenue it brings.