Prestwich_Blue
Well-Known Member
https://www.sportbusiness.com/sport...ive-city-football-group’s-commercial-dealings
It seems to have slipped under the radar a bit with the end of the transfer window looming but we've brought in an agency called CAA , who are one of the biggest talent agencies in the business. They will apparently work with the in-house marketing team to drive growth in our global commercial relationships.
We already have something like 20 global partners, which is a large part of the reason our commercial income is so high compared to other clubs. Arsenal, for example only have 7 global partners.
It seems to have slipped under the radar a bit with the end of the transfer window looming but we've brought in an agency called CAA , who are one of the biggest talent agencies in the business. They will apparently work with the in-house marketing team to drive growth in our global commercial relationships.
We already have something like 20 global partners, which is a large part of the reason our commercial income is so high compared to other clubs. Arsenal, for example only have 7 global partners.