We're both guessing. Neither of us are or will ever be privy to that commercially sensitive data. But I will always go with greater empty matchday sale seats, compared to empty season ticket seats. Yes, there will be season ticket holders who don't show up for whatever reason, but I 'think' the vast majority of season ticket holders do attend most games. You can't say that for matchday ticket sales. Stumping up £50-£58 for a single matchday ticket is a big ask for our fan base, especially against the lesser teams. Obviously tourists and day trippers will take up some of that matchday ticket sales slack, but we're nowhere near the level of United, Liverpool, Arsenal or Chelsea yet in that regard, even with Pep and a title winning team. PS. Arsenal are now worse than us for empty seats.
With Spurs building a new stadium, and Chelsea expanding Stamford Bridge, City will go down to 6th for PL attendances. When Liverpool expand Anfield again City will be 7th. With Everton building a new 50,000 seater stadium, and Newcastle unable to expand St James Park any further, 53,000, we will cement that 7th position until the North Stand is expanded. In all honesty, we should be aiming higher than 7th position. We're already starting to fall behind as regards stadium capacity and matchday revenue. And the only way to increase that at our current capacity is to do what? You've guessed it, increase season ticket and matchday ticket prices again. :-(