Puma - £650M shirt deal confirmed

Was personally hoping for a deal with under armor.
I quite like there kits. Brand is huge in America and slowly increasing in population here.

Maybe puma have big ambitions for the next few years especially with the money they are investing into advertising. 6/7 years ago puma was no where to be seen I thought the brand had died personally but seems to be coming back. Atleast kun will be happy!
 
OB1 said:
As anyone who knows their 'isstree is aware, City and Umbro is a classic match up and in an ideal world maybe we would always have their kits but I doubt that they can afford the size of sponsorship deal that we merit / need.
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Pretty sure this kit deal is worth more than the entire Umbro company
 
OB1 said:
I thought we were supposed to be nailed on for Under Armour?
Maybe UA got the boot because Puma made a much better offer and are now a shoe-in.

Almost be amusing if kit threads become full of people wishing for Nike back!

Not a fan of what Puma have done with Gunners' kits and they don't have many big clubs as far as I am aware. Their Uruguay shirt is OK and they have made some decent Lazio shirts in the past so maybe they work well with sky blue.

I was quite liking the idea of UA but I'm unlikely to buy a shirt these days; however, I'd like to be tempted.
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Think Puma's biggest deal is signing Virat Kohli . At first you would think whats that got to do with City but when you look at it hes the captain of the Indian cricket team and adored by hundreds of millions of indians so when he starts wearing puma stuff indians will buy it. Its a huge unttapped market out there and City may be looking at that to create more income. If this comes off and works I can imagine our owners looking at buying an indian premier league football team
 
Looking forwards to seeing Puma’s take on hoodies and tracksuit tops. The Nike leisure wear is nasty.
 
Southern said:
Anyone know who decides - is it club or shirt supplier, about when the club wears second or third strips? Arsenal frequently wear 2nd/3rd away even when no colour clash, e.g. recently vs Everton. They wore home top a lot more when under Nike
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For some reason I'm under the impression that most clubs have a contractual agreement to wear their away strip X amount of times a season regardless of the oppositions home colour (on occasions where it doesn't clash with the away team's home strip anyway). I might have imagined that information or read it somewhere a while ago.
 
BlueTG said:
For some reason I'm under the impression that most clubs have a contractual agreement to wear their away strip X amount of times a season regardless of the oppositions home colour (on occasions where it doesn't clash with the away team's home strip anyway). I might have imagined that information or read it somewhere a while ago.
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I think that’s spot on.
 
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Is this the same kind of deal the Rag's have with Adidas. Adidas pay them a set fee but keep all the money from shirt sales. It may be more worthwhile for us to take a smaller fee but a commission on shirt sales.
 
Cyclone_Wash said:
Is this the same kind of deal the Rag's have with Adidas. Adidas pay them a set fee but keep all the money from shirt sales. It may be more worthwhile for us to take a smaller fee but a commission on shirt sales.
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That's the same deal that every club have.
 
Sounds like a good deal for us and i think some people are underestimating the strength of Puma's brand. They've seen massive growth of late and they've gone all out in recruiting big brand ambassadors from across the world sport, music and fashion (usain bolt, Rihanna, Griezmann, cara delevigne etc). Sounds like getting City on board might be them striking while the iron is hot and it could be a good link up with a company that wants to put us at the centre of their plans. I know that some fans might not care about that side of things, but I think it's definitely worth pointing out that Puma are up there alongside any of the other big sports brands in terms of prestige and it sounds like they're offering us decent money in relation to the number of shirts we actually sell.
 
Which kit supplier let us down 3 times in the 90s missing new kit launch dates because they prioritised another team?
 
geoff clipp said:
Sounds like a good deal for us and i think some people are underestimating the strength of Puma's brand. They've seen massive growth of late and they've gone all out in recruiting big brand ambassadors from across the world sport, music and fashion (usain bolt, Rihanna, Griezmann, cara delevigne etc). Sounds like getting City on board might be them striking while the iron is hot and it could be a good link up with a company that wants to put us at the centre of their plans. I know that some fans might not care about that side of things, but I think it's definitely worth pointing out that Puma are up there alongside any of the other big sports brands in terms of prestige and it sounds like they're offering us decent money in relation to the number of shirts we actually sell.
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Puma are part of the kering group, mainly luxury brands
 
SWP's back said:
It’s heavily based on shirt sales we simply don’t sell that many.
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It's heavily based on advertising and brand awareness to the masses
No manufacturer gets the money back from football shirt sales
The more successful we are, the more we're on television and the more advertising for the manufacturer, plus the manufacturer is associated as a winner
And if we win by playing beautiful football, then the manufacturer is also in for a double bubble
 
I’d rarely, if ever, look at Puma for gear. It looks popular with Polish people though.
 
I hate Nike in terms of their kit designs. Lazy asf! Great that City is leaving them for Puma.
 
kippaxwarrior said:
Think Puma's biggest deal is signing Virat Kohli . At first you would think whats that got to do with City but when you look at it hes the captain of the Indian cricket team and adored by hundreds of millions of indians so when he starts wearing puma stuff indians will buy it. Its a huge unttapped market out there and City may be looking at that to create more income. If this comes off and works I can imagine our owners looking at buying an indian premier league football team
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This ^. I can see Kohli and Kim doing ads together. Cricket is obviously massive (sorry) in India but football is growing
 
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